About SMI
Our Brand
Brand Promise
Brand Story
We build a thriving ecosystem of maritime research and development where we integrate a wealth of innovative talent, knowledge and technology to spearhead new pathways for Maritime Singapore.
By tackling the industry’s most critical challenges, we set foundations for future transformation.
Click here to view the brand video.
Brand Values
Future thinking
We expand the frontiers of maritime knowledge and innovation, and forge the future with research that matters in making a real world impact.
Sparking innovation
We build a vibrant research ecosystem by bringing together talented academics, researchers and industry players to spark breakthroughs.
Inspiring change
We push the boundaries of applied research by inspiring novel approaches to solve the maritime industry’s challenges of the future.
Our new brand logo conveys a bold, modern and recognisable image with precisely drawn letterforms in colours that symbolise our cause.
The green represents SMIs role as a catalyst; blue for the waters of maritime; dark blue for innovation, and the expressive red dot highlights our global ambitions for Singapore.
The closeness of the letters embody an ecosystem of maritime research and development where we integrate a wealth of innovative talent, knowledge and technology to spearhead new pathways for Maritime Singapore.
The text “Singapore Maritime Institute” are angled to portray a vessel bow moving forward.
The tagline “Advance research. Spark innovation.” lines the keel of the logo. It represents our quest to establish Singapore as a leading global maritime research and innovation centre of excellence.